The nature of the digital consumer and reaching them in their region and in their context where they are is not just taking something for granted as if all you have to do is put it out into the world and then people adopt it. You have to adapt it to market.
How can pizza shops and restaurants maximize the data collected by Slice to stay ahead of trends and competitors and build community where they are? We’re glad you asked. Matthew Kobach, CMO at Slice, gives us a glimpse into the ways Slice is using data to turn up the heat in the pizza industry and beyond.
Slice has Verticalized the Tech Stack for Pizza Commerce
- {00:09:12} - “What you want to do is build a team that is optimized for the industry that you're in… One of the things that I'm currently doing right now is filling that cupboard with people who understand the space, either from the consumer side or the pizza shop side because they understand the pain points.” - Matthew
- {00:10:07} - “I'm so big on messaging. It's one of those things that like ten Xs an ad. Once you can succinctly explain what you do or what your value prop is and it immediately sticks in someone's head, that's how you make an ad more impactful and how you make all your marketing more impactful.” - Matthew
- {00:12:27} - “It's really interesting to think about how context impacts what your message is, even if you're selling the same product.” - Matthew
- {00:15:35} - “I got your attention, and I understand I have only got it for half of a moment. What is the key information you need to remember there? You've got to figure out that way to stand out and deliver your message quickly.” - Matthew
- {00:23:40} - “You can just manipulate data so easily to tell the story that you want. The people who are really, really good at looking at data are the ones who tell you there's no right or wrong way to look at data because they understand that anyone who says there's a right way, they have an agenda.” - Matthew
- {00:31:52} - “There are foundational things you need to do in order to be successful, and then 50% of it, you've got to use your instinct or your gut or realize that your past experience, even if it's not 1 to 1, on how you're going to market this either specific product or to this specific cohort.” - Matthew
- {00:42:08} “It's more about owning the data. It's this idea that you have all this data and you are throwing it away. And so to me, the future of commerce is shops that have not yet harnessed the power of data to do something really special with it and to figure out how to maximize the value of their customers.” - Matthew
Associated Links:
- Learn more about Matthew Kobach and Slice
- Grab your copy of The Multiplayer Brand here
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- Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world
- Listen to our other episodes of Future Commerce
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