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My First Million
Crumbl Cookie Making $1B/ Year, AI In Sports, and Underutilized Assets Create Businesses
Feb 14, 2023
01:02:07
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Quick takeaways
- Crumble Cookies has experienced rapid growth and success in the cookie industry by creating excitement and scarcity through weekly drops of unique flavors and building a dedicated fan base through social media and an app.
- AI has the potential to revolutionize play calling in football by using algorithms to make more informed decisions, potentially improving performance and shifting the balance of power on the field.
Deep dives
Crumble Cookies: From Cringe to Success
Crumble Cookies, a popular cookie franchise, has rapidly grown to 730 stores and is one of the fastest-growing chains in America. Started by two cousins, the business does weekly drops of outrageously flavored cookies, creating a sense of excitement and scarcity. With millions of followers on social media and an app that ranks high in downloads, Crumble Cookies has built a dedicated fan base. The company's success has led to massive revenue and profit numbers, making it a sought-after franchise. Despite initial skepticism, Crumble Cookies has proven to be a thriving business in the cookie industry.
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