The B2B Revenue Executive Experience Episode 245: How to Prepare a Winning GTM Strategy
Your company has just launched its newest innovation — it’s gonna change the world! If you can successfully bring it to market, that is. So, naturally, you’ve consulted a Druid priestess, a sorcerer from Des Moines and Deepak Chopra to make sure everything goes smoothly. You’ve read the augers, but they were murky (“Reply hazy, try again”). Before you delve into more alternative forms of divination, what if we told you there was an easier way?
Well, if you ask today’s guest, Patrick Baynes, CEO of Nerdwise, he’ll tell you that you’re overthinking it. Forming your GTM strategy doesn’t take black magic; it just takes a little organization and preparation.
Join us as we discuss:
- The best approach to planning a GTM strategy
- When and when not to use automation
- How to get sales and marketing to hold hands and skip along
Now that you know the secrets to refereeing the battle between sales and marketing, are you ready to learn more about post- pandemic selling or the B2B buyers’ journey? Check out the full list of episodes: The B2B Revenue Executive Experience.
Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:
- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
Ready to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.
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