From Reluctant Beginnings to Real Estate Leader - EP 606

In this episode of Icons of Real Estate, host Karen Roberts welcomes Joan Herlong, a real estate powerhouse with over 30 years of experience, founder of Joan Herlong a top-producing agent in the Greater Greenville area. Joan shares her unexpected entry into real estate, her rise through recession-era challenges, and her bold transition into boutique agency ownership and leadership.

🎧 Hosted by: Karen Roberts

👤 Guest:

🏢 Joan Herlong – Broker/Owner, Joan Herlong & Associates Sotheby’s International Realty

💡 Key Topics Covered:

✔️ How Joan went from advertising and journalism to real estate

✔️ Why “loving houses” is the wrong reason to become an agent

✔️ The truth about working in real estate (and what most agents get wrong)

✔️ The inspiration behind launching her own agency during a recession

✔️ Why fear—not confidence—pushed her to succeed

✔️ Her approach to work-life balance and full transparency with her family

✔️ Record-breaking sales and what still drives her today

✔️ Joan’s take on recruiting, leadership, and building a team

✔️ What she’d name her podcast—and the myths she’d bust about the industry

📇 Connect with Joan Herlong:

🌐 Website → https://www.sothebysrealty.com/herlongsir/eng

📘 Facebook → https://www.facebook.com/thejoanherlong/

📷 Instagram → https://www.instagram.com/thejoanherlong/

🔗 LinkedIn → https://www.linkedin.com/in/joan-herlong-562673/

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💎 Produced by Icons of Real Estate

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