The Truth About Greatness ft. Mike & Paul Rabil, Founders of the Premier Lacrosse League

Nov 17, 2025

Join Paul Rabil, a two-time MVP and face of modern lacrosse, and his brother Mike Rabil, former Dartmouth football player and PLL CEO, as they share insights on building a sports empire. They discuss how sports uniquely unite people and remain safe from AI disruption. The brothers unveil their 'strength, speed, endurance' framework for long-term success and discuss the explosive growth potential of women's lacrosse. Hear how sibling dynamics can fuel or challenge their partnership as they navigate the pressures of family in business.

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INSIGHT

Sports' Emotional Edge Over AI

Sports uniquely elicit authentic human feelings that brands crave and AI cannot replicate through prompts alone.
That emotional unpredictability makes sports a durable advertising and cultural business.

ANECDOTE

Childhood Rule: Always On The Same Team

Paul and Mike always played on the same team as kids to avoid fights when competing against each other.
That early rule enforced alliance over rivalry and shaped their working relationship.

ADVICE

Scale With Centralization, Then Localize

Build a scalable, centrally owned product to capture media and sponsorship deals quickly.
Then add local team owners to provide community roots and 365-day engagement.

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