Conditioning Fans: The NBA Playbook

Working with family is messy, emotional, and sometimes feels like psychological warfare. In this episode, we sit down with Paul Rabil and Mike Rabil — brothers, co-founders, and the duo behind the Premier Lacrosse League — to unpack the reality of building a business with your sibling.

We go deep into the psychology of family partnerships, the hidden conflicts behind the PLL, and what it really takes to build a sports empire with someone who knows every version of you.

We share:

✅ Why sports is the last great unifier and the only industry AI can’t disrupt

✅ How the Rabil brothers built the PLL and turned lacrosse into a cultural force

✅ The “strength, speed, endurance” framework for creators & founders

✅ How siblings can disagree fiercely without blowing up the business

✅ Why imposter syndrome becomes a competitive weapon

✅ The rise of women’s sports & why the WLL is next

🐯👯‍♀️ We’re the Tiger Sisters — your Wall Street & Silicon Valley big sisters.

Decoding Money • Power • Love

✨ New episodes every Monday | Shorts all week ✨

💌 Sponsorships: partnerships@tigersisters.co

⏰ Timestamps

0:00 Sports as the last great unifier

1:24 Meet Mike and Paul Rabil

2:59 How the Rabils rebranded a 1,000-year-old sport

4:01 Launching the family business: timing, pressure, and building fast

7:11 Scaling the PLL8:40 Why duration matters more than escape velocity

09:52 How Jean made Cherie a "better version" of herself

12:08 How sports survives AI14:19 The emotional engine behind sports

15:21 Competing for attention: lessons for creators

17:18 Conditioning fans: the NBA playbook

19:26 Imposter syndrome as a competitive edge

22:12 The rise of women’s sports & launching the WLL

23:51 Which brother can do more push ups?

26:19 Who's more likely to bend the rules to win?

27:58 Healthy conflict, sibling dynamics & respecting lanes

29:29 The Tiger Sisters “missed email” fight

32:52 Why family partnerships trigger childhood patterns

36:24 What 40 years of rivalry does to a business partnership

37:24 Where to follow the PLL & WLL

👀 Newsletter https://cherieluo.substack.com/

Why trust us?

▫️ Cherie Brooke Luo – 100M+ views demystifying big tech, finance & MBAs

▫️ Jean Luo – ex-Goldman, ex-Snapchat exec, 50+ AI patents, startup investor

▫️ Together: 4 Ivy degrees • built billion-dollar products • two startups — decoded for you

What you’ll get (and keep):

▫️ 🚀 Ivy League cheat sheets – no $250K tuition required

▫️ Personal finance playbooks – salary jumps, investing, money psychology

▫️ Networking scripts – behind $100M+ deals, job offers & VC intros

▫️ Real talk with unicorn founders, VCs, and billionaires

▫️ Mindset resets – clarity minus the pricey life coach

▫️ Lifestyle, wellness, and productivity hacks that actually work

💛 LET'S CONNECT:

~ CHERIE ~

🤳🏻 Instagram – / cherie.brooke

📱 TikTok – / cherie.brooke

✍🏻 Substack – cherieluo.substack.com

👩🏻‍💻 LinkedIn – / cherie-luo

~ JEAN ~

🤳🏻 Instagram – / jeanluo_

👩🏻‍💻 LinkedIn – / jeanluo

👉 Hit Subscribe & tap the 🔔 — and leave us a ⭐️⭐️⭐️⭐️⭐️ review on Spotify & Apple Podcasts!

🎵 Music: Sammy Signal ⁠⁠– https://open.spotify.com/artist/2HsyknHuxhT8RoZfn5rqMS⁠ 

🛍️ Sisters Matcha – www.sistersmatcha.com

🌀 Everything else – https://amzn.to/3z0dx5b

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