TED Talks Daily To help solve global problems, look to developing countries | Bright Simons
Dec 18, 2019
Bright Simons, an African entrepreneur known for tackling counterfeit goods, shares his innovative solutions that are transforming local markets. He highlights password-protected medicines and digitally certified crops as examples of how developing countries can forge paths to authenticity. Simons urges global leaders to recognize and amplify these ideas, framing the conversation around 'intellectual justice' while showcasing the potential of local insights to address pressing global challenges. It's a compelling call to pay attention to creativity from the Global South.
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Counterfeit Medicine Solution in Egypt
- In Egypt, counterfeit heart medicine poses a serious threat, accounting for a large percentage of deaths.
- Bright Simons' team implemented unique codes on medicine packs, allowing patients to verify authenticity via text message.
Fake Seeds Solution in Kenya
- In Kenya, many farmers struggle with low-quality or fake seeds, impacting their harvests and ability to pay school fees.
- Simons' team digitized seed certification, enabling farmers to verify seed quality using unique codes.
Vaccine Storage Solution in Ghana
- Vaccine efficacy is crucial, especially for infants, but improper storage can render them useless.
- Simons' team developed temperature-sensitive markers on vaccine vials, allowing nurses to verify proper storage using a phone scan.