99% Invisible

The Barney Design redux

Jun 11, 2019
Chris Berube, a Torontonian and dedicated Raptors fan, joins the discussion about the iconic and polarizing Toronto Raptors jersey. They explore the vibrant and unconventional designs of 1990s NBA uniforms and how these bold choices transformed sports branding. Berube shares fresh insights on the nostalgic significance of the Raptors' dinosaur motif and its impact on fan culture. The conversation also touches on the evolution of sports aesthetics, highlighting the connection between uniforms and team identity during high-stakes playoff moments.
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ANECDOTE

Raptors vs. Bulls

  • In 1996, the Toronto Raptors beat the Chicago Bulls in a surprising victory.
  • Despite the win, the game is remembered for the Raptors' unconventional jerseys.
INSIGHT

Barney Design

  • The Raptors' jerseys were heavily influenced by the movie Jurassic Park, featuring a dinosaur dribbling a basketball.
  • These designs were considered polarizing, often compared to the children's character Barney due to their purple color.
ANECDOTE

Teal Revolution

  • The Charlotte Hornets introduced teal to the NBA in 1988, a radical move at the time.
  • This unconventional color proved popular, demonstrating fans' openness to new designs.
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