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The Barney Design redux

99% Invisible

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The Bold Era of NBA Jerseys

This chapter delves into the vibrant and unconventional designs of NBA uniforms in the 1990s, focusing on iconic games like the match between the Toronto Raptors and the Chicago Bulls. It highlights the creative strategies behind bold color choices and unique motifs, like the Raptors' dinosaur mascot, transforming sports branding and fan engagement. The chapter reflects on the shifts in design philosophy and technology that shaped a memorable decade in basketball attire.

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