He Makes $2,400,000 by Selling A Free Course | Jordan Bown
Feb 19, 2024
auto_awesome
Discover how a dropshipper earns millions by providing a free course, explores short-form content strategies, personal branding, and creating viral content. Emphasis on the importance of quality, storytelling, and leveraging multi-platform marketing. Insightful discussions on mental challenges, software business models, and the journey to building a successful business.
Creating valuable free content can lead to significant income through affiliate links and other revenue streams.
Storytelling, emotional engagement, and intentional content creation are key for building a successful personal brand.
Building a personal brand requires authenticity, niche-focused social media accounts, and continuous improvement through studying algorithms and psychological insights.
Deep dives
The Power of a Free Course and Affiliate Links
In this podcast episode, the guest reveals how he makes around $200k a month profit by offering a free dropshipping course and earning income through affiliate links. He explains that the course, which is an 18-hour YouTube video, has generated over 2 million views and has resulted in $2 million in profit by promoting Shopify affiliate links. He discusses the structure of the affiliate program and how it pays a commission per sign-up and retainment for three months. He also highlights the importance of providing value and building rapport with the audience through the free course and how it leads to additional revenue streams, such as a paid community group.
The Importance of Content Strategy and Storytelling
The guest emphasizes the significance of storytelling and engaging content in building a personal brand. He advises aspiring content creators to study movies, TV shows, and books to understand storytelling frameworks and learn from them. He highlights the power of hooks and emotion transfer in creating viral content and attracting audiences. He also suggests being intentional with content creation, focusing on creating unique and authentic content that resonates with the target audience. He recommends conscious scrolling and staying updated with trends to understand what type of videos work and applying those insights to create compelling content.
Building a Personal Brand and Scaling Content
The guest explains his personal brand strategy, which involves creating multiple social media accounts focused on specific niches within his overall brand. He emphasizes the need for authenticity and congruence in content creation while targeting different audience segments. He also discusses the importance of framing and positioning content in a way that grabs attention and creates curiosity. He advocates for consciously studying the algorithm, understanding psychology, and consistently refining and evolving content to create a successful personal brand. He shares tools and platforms he uses, such as Google Drive for content storage, Discord for team communication, and Notion for organization and planning.
The Journey of Personal Growth and Overcoming Challenges
The guest reflects on his personal journey, which involved overcoming traumas and challenges from his early life. He discusses the role of meditation and self-awareness in controlling anxiety and negative thought patterns. He encourages individuals to understand their own thoughts and detach from them by adopting a witness perspective. He also highlights the importance of perseverance, growth, and adaptability in content creation and personal branding. Finally, he shares his experience coaching and consulting for brands and emphasizes the need for self-reflection and improvement in order to create content that resonates with audiences.
The Power of Personal Branding
One of the main focuses of the podcast episode is the importance and potential impact of building a personal brand. The host and guest emphasize that a strong personal brand can serve as a support system for various ventures and open up opportunities for success. They discuss how personal branding can be a long-term approach with immense financial potential, providing generational wealth. They also highlight that personal brand building requires consistency, discipline, and the ability to adapt to new platforms and forms of content creation.
The Value of Content Creation and Continuous Improvement
Another key point discussed in the podcast is the significance of content creation and continuous improvement. The guest asserts that creating genuine and impactful content is enjoyable and fulfilling, particularly when it aligns with one's interests and passions. They emphasize that success in content creation, such as making engaging videos, requires consistency, discipline, and an unwavering belief in one's abilities. The guest also emphasizes the importance of learning from personal victories and failures, investing in personal development, and constantly refining one's craft to enhance skills and deliver high-quality content.
