He Makes $2,400,000 by Selling A Free Course | Jordan Bown
We're Gonna Make It
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Crafting Compelling Narratives with Mystery-based Hooks
This chapter highlights the significance of using mystery-based hooks in content creation to keep viewers engaged through curiosity, drawing inspiration from popular series like Breaking Bad. Emphasis is placed on creating authentic, relatable stories and utilizing storytelling frameworks with a human element to achieve goals effectively. The speaker shares insights on transitioning from dropshipping to offering a free course, discussing personal branding, challenges, and benefits of selling a course versus building a brand.
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