How To Get The Press + Public To Notice Your Work w/ Ryan Holiday

Apr 5, 2017

In this discussion, Ryan Holiday, a marketing expert and author of bestsellers like Ego Is the Enemy, shares his journey from dropping out of college to becoming the marketing director at American Apparel. He emphasizes that creators must act as their own chief marketing officers and offers practical tactics for getting organic media coverage. Ryan also reveals how to create newsworthy content and utilize controversy effectively, while providing strategies for pitching bloggers and building relationships that yield mutual benefits.

Ask episode

AI Snips

Chapters

Books

Transcript

Episode notes

INSIGHT

Merit Alone Doesn’t Win Attention

The internet is not a meritocracy where good work automatically wins attention.
Content must fight for attention against a million other things every moment.

ADVICE

Be Your Own Chief Marketer

Accept that promoting your work is your job and act as your own chief marketing officer.
Chase every lead personally and never assume publishers or platforms will do the work for you.

ADVICE

Pitch With A Ready-Made Story

Pitch only to outlets that are a clear fit and give them a ready-made handle to cover your work.
Do the work for busy editors: suggest the chapter, angle, or post that fits their audience.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

Ryan is an author, entrepreneur and one of the sharpest marketing minds out there. He got his start working for bestselling authors like Tucker Max and Robert Greene and has since worked with folks like Tony Robbins, Tim Ferriss, Evan Carmichael, and John Grisham among many others - and he's written 5 books now including TWO last year: Ego Is The Enemy and The Daily Stoic. This episode was originally recorded back in 2012 when he was promoting "Trust Me I'm Lying," which was his first book - releasing an audio version now as many of you have requested.

Today on the podcast,

* Why Ryan dropped out of college at 19 when he realized that he had better opportunities - specifically to go work for American Apparel, where he was Director of Marketing during the era in which they were on fire and really driving a huge part of youth culture

* He says "You are your own chief marketing officer" - a great way to capture something that only becomes more true with time, which is that creators have an imperative to PROMOTE their work in addition to MAKING the work. If you listened to my interview with Levar Burton a while back he talked a lot about this too.

* There's also a ton of super practical, hands-on tactics on how you can get organic coverage of your work - for example how American Apparel got tons of blogs and magazines to run their ads, but not as ADS but as part of editorial content. This is something almost all creatives struggle with and ask me about, and we get deep into it.

Enjoy!

Show notes and links for this episode can be found at www.chasejarvis.com/podcast.

This podcast is brought to you by CreativeLive. CreativeLive is the world's largest hub for online creative education in photo/video, art/design, music/audio, craft/maker and the ability to make a living in any of those disciplines. They are high quality, highly curated classes taught by the world's top experts -- Pulitzer, Oscar, Grammy Award winners, New York Times best selling authors and the best entrepreneurs of our times.