Ryan is an author, entrepreneur and one of the sharpest marketing minds out there. He got his start working for bestselling authors like Tucker Max and Robert Greene and has since worked with folks like Tony Robbins, Tim Ferriss, Evan Carmichael, and John Grisham among many others - and he's written 5 books now including TWO last year: Ego Is The Enemy and The Daily Stoic. This episode was originally recorded back in 2012 when he was promoting "Trust Me I'm Lying," which was his first book - releasing an audio version now as many of you have requested.
Today on the podcast,
* Why Ryan dropped out of college at 19 when he realized that he had better opportunities - specifically to go work for American Apparel, where he was Director of Marketing during the era in which they were on fire and really driving a huge part of youth culture
* He says "You are your own chief marketing officer" - a great way to capture something that only becomes more true with time, which is that creators have an imperative to PROMOTE their work in addition to MAKING the work. If you listened to my interview with Levar Burton a while back he talked a lot about this too.
* There's also a ton of super practical, hands-on tactics on how you can get organic coverage of your work - for example how American Apparel got tons of blogs and magazines to run their ads, but not as ADS but as part of editorial content. This is something almost all creatives struggle with and ask me about, and we get deep into it.
Enjoy!
Show notes and links for this episode can be found at www.chasejarvis.com/podcast.
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