FITLETE Radio | A Personal Training News and Fitness Industry Q&A Show

EP#30 Trainer Spotlight Series: Meet Megan Cooper

May 7, 2025
Megan Cooper, the dynamic owner of Studio Me Fitness in Northeast Minneapolis, specializes in helping clients heal from pain while embracing an active lifestyle. She shares her transformative journey from a pre-dental student to a passionate gym owner, discovering her love for group fitness along the way. Listeners will enjoy her humorous tandem bike story and learn about innovative strategies for client retention. Megan emphasizes the importance of personalized onboarding for new clients, fostering growth in both trainers and clients alike.
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ANECDOTE

Tandem Bike Sleep Story

  • Megan and her husband used a tandem bike for long rides to balance their biking strengths.
  • On a dark, tired ride, Megan fell asleep while pedaling on the tandem bike, showing her all-or-nothing energy style.
ADVICE

Client Attraction & Retention Tips

  • Use referral marketing and connect with local women-owned businesses to attract clients.
  • Create a complete 'wow' experience with personal touches from initial contact to ongoing engagement.
ADVICE

Effective Client Onboarding Process

  • Conduct an onboarding day that feels like a workout to assess fitness and movement.
  • Set quarterly goals focusing on seven lifestyle pillars beyond gym training for holistic progress.
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