The Futur with Chris Do

320 - Adapting to LinkedIn's Video Content Era - With Jasmin Alic

Dec 11, 2024

In this episode, LinkedIn expert Jasmin Alic shares his vast knowledge of content creation and community engagement. He discusses LinkedIn's shift towards video content, providing insights into adapting strategies for maximum impact. Jasmin introduces his innovative 'signposting' technique and delves into the psychology of crafting compelling posts. The conversation tackles AI-generated comments and the truth behind reach metrics while emphasizing the importance of authentic connections to thrive in a crowded digital landscape.

01:22:01

Episode guests

Jasmin Alic

AI Summary

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

The shift from text to video content on LinkedIn represents a significant evolution, urging users to embrace authenticity for effective engagement.

Jasmin's 'signposting' technique enhances content credibility by clarifying the creator's expertise, thus fostering deeper audience trust and interaction.

Balancing work-life integration is crucial for maintaining mental health, emphasizing the need for personal connections and fulfilling activities outside work.

Deep dives

The Evolution of LinkedIn

LinkedIn has undergone significant changes recently, especially with the increased emphasis on video content as it adapts to trends from other social media platforms. The conversation highlights the transformation from text-based posts to a more visually engaging approach. With over a billion users, LinkedIn sees less than 2% actively posting, which underscores the potential for new creators to emerge. This shift presents opportunities for users to share personal insights and stories, allowing them to stand out in a community that remains largely silent.

Intro

3min

LinkedIn's Video Evolution

9min

Maximizing Engagement on LinkedIn: The Importance of Strategic Content Creation

4min

Enhancing Engagement on LinkedIn

7min

Building Trust and Engagement in the Digital Era

5min

The Power of a Structured LinkedIn Engagement Strategy

3min

Maximizing LinkedIn Engagement

29min

Navigating Social Media Engagement

16min

Embracing Change and Connection in Life's Journey

3min

10.

Reflecting on Positive Insights and Future Conversations

2min

In this episode, I welcome back LinkedIn expert Jasmin Alic following our previous viral conversation that became LinkedIn's #1 video of the year. Jasmin brings 15 years of writing experience and insights from his thriving coaching practice to share what's really working on LinkedIn in 2024. We dive deep into the psychology of content creation, exploring everything from crafting the perfect first three lines to building genuine community engagement through strategic commenting. I'm particularly excited about our discussion of Jasmin's innovative "signposting" technique and his fresh perspective on how LinkedIn's evolution toward video content is changing the game. We also tackle controversial topics like AI-generated comments and the truth about reach metrics, while Jasmin opens up about how he maintains authentic connections while running a booked-out coaching business. Whether you're just starting out or looking to level up your LinkedIn strategy, this conversation offers practical techniques you can implement right away.

Timestamps:

(00:00) - Welcome and Previous Success

(03:27) - LinkedIn's Video Evolution

(06:00) - Content Creation Fundamentals

(31:33) - Post Psychology Deep Dive

(41:15) - Signposting Technique Explained

(57:54) - Case Study Strategy

(01:04) - Understanding Reach Metrics

(01:11) - AI Comments Discussion

(01:14) - Work-Life Integration

(01:20) - Episode Wrap-Up

Link to our first episode: https://open.spotify.com/episode/5RYWMtGeKvbNPYpMecgbJT?si=UXgHyC5QQVKt39sU2wSyqA