When Should You Upgrade A Piece of Content?

[00:27] Today’s Topic: When You Should Upgrade a Piece of Content

[00:57] Upgrading means making your content better.

[01:10] Better can mean more thorough or more relevant.

[01:45] Using SEMRush, you can look at the top pages and see their stats.

[02:31] You can upgrade manually.

[02:50] Let us know what your roadblocks are to upgrading your content.

[03:30] Within 30 days of upgrading, you should see results.

[03:45] Look at the head terms for which you rank and weave the long-form versions into the content.

[04:41] That’s it for today!

[04:47] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

When Should You Upgrade A Piece of Content? | Ep. #1095