Let's Talk Loyalty #530: Let's Talk Loyalty - in SPANISH!
May 1, 2024
Join Alex Saul, a loyalty industry leader with over 25 years of experience in Latin America, as he announces an exciting new podcast venture for Spanish-speaking professionals. He shares insights about the innovative Shared Rewards program and explores the evolution of loyalty strategies across the region. Discover how loyalty currencies are gaining stability in Brazil and the importance of building meaningful customer relationships. Get ready for a fresh take on loyalty that caters to the growing podcast audience in Latin America!
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SHARE's Cohesive Coalition Model
- The SHARE rewards program is a comprehensive, easy-to-understand coalition model that converts points directly into money.
- It integrates diverse everyday spending categories, offering customers high frequency and variety in rewards usage, which promotes daily engagement.
Need for Spanish Loyalty Content
- Many Latin American loyalty professionals struggle with English, limiting access to global insights.
- Offering a Spanish version of Let's Talk Loyalty fills a significant content gap and supports regional growth in loyalty strategies.
Podcast Boom in Latin America
- Latin America is the fastest-growing podcast market, with 135 million listeners in 2023 and projected to surpass North America by 2025.
- This surge presents a prime opportunity to disseminate loyalty marketing knowledge through Spanish language podcasts.