#530: Let's Talk Loyalty - in SPANISH!
Let's Talk Loyalty
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Revolutionizing Loyalty Programs
This chapter explores the speaker's 25-year journey in loyalty programs, emphasizing the transformative strategies that expanded rewards beyond travel in Mexico. It highlights the innovative coalition model introduced in Colombia, showcasing strategic partnerships that enhanced customer engagement and personalized experiences. The discussion also addresses the evolving importance of loyalty programs in Latin America, focusing on metrics and user engagement as key to success.
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