The Scott Scheper Podcast cover image

The Scott Scheper Podcast

The Meta Opportunity is Bigger Than The Opportunity

Sep 18, 2023
Learn about the concept of the 'meta opportunity' and alternatives to Kajabi. Discover how recognizing meta opportunities can lead to success. Explore creating a movement as a writer and the significance of credibility. Understand the importance of experiencing success in a niche and keeping an eye on future meta opportunities.
13:09

Podcast summary created with Snipd AI

Quick takeaways

  • Teaching others how to be successful in a field brings more revenue and attracts more customers in comparison to selling a specific product or service.
  • Focusing on the actual opportunity itself is crucial to gain credibility and experience before jumping into teaching others.

Deep dives

The Meta Opportunity is Bigger Than the Actual Opportunity

The podcast episode discusses the idea that the meta opportunity holds more value than the actual opportunity. The host shares a conversation with his friend who co-founded a multi-billion dollar company. They observe that the most successful independent writers, creators, and course creators on their platform were not those selling a specific product or service, but rather those teaching others how to be successful in that field. This meta opportunity, or teaching others how to make money doing X, brings more revenue and attracts more customers. However, the host emphasizes the importance of authenticity and credibility. To teach others, one must first successfully make money in that field themselves.

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