Do you remember Yellowbook? If you do, it’s probably because of the work that Gordon Henry did while he was CMO of the company. During his tenure, he helped the company from $500M to $2B in revenues and he took the company into the digital world pushing from doing less than $10M to nearly $250M in online business. Clearly, he’s got some marketing chops and he’s using them now as the Chief Strategy Officer at Thryv, Inc. Today, Gordon is focused on helping small businesses grow and succeed and on this episode of Marketing Trends, he explains how Thryv is making that possible.

3 Takeaways:

Small businesses have to find ways to compete with the big organizations which are leading the way in marketing and ease-of-doing-business
People still need leads, but they need those leads to be filtered and connected through software
Cost per lead is the most important metric a small business should focus on, and you have to be willing to advertise in ways other than just what’s most popular

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From CMO to CSO: A Conversation with Gordon Henry of Thryv