The Pro Church Tools Show with Brady Shearer

The Ultimate Guide To Social Media Metrics For Churches

Jan 17, 2024

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Have you ever wondered how to measure your church's performance on social? Is there a universal rule for how many likes or comments a church of a certain size should be getting? No matter your church size, there is an easy way to analyze what you're doing on social media and see how it stacks up. This is the ultimate guide to social media metrics for churches.

Send in your question via text to 1-800-485-3139 📲

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Table of Contents:

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0:00 - Intro

3:21 - Do you have social media KPI benchmarks for churches across platforms?

14:07 - How did you go from a "maker" role to more of an overseer/coach, and how do you set others up to win?

22:19 - At what point should you start paying creative volunteers, if ever?

33:28 - What’s wrong lately?

41:39 - How do we encourage our congregants to support our social channels to increase the reach of our accounts to more people?

46:25 - How do you create stories for church accounts and how do you get engagement from a congregation that historically hasn't been into it?

53:29 - What’s one weird thing your family did as a kid?

01:03:39 - What are your thoughts on using QR codes to get info on announcements?

01:08:53 - I want examples of how a 33-year-old man should dress.

01:17:35 - What do you do with Facebook, when platforms like Instagram get way more traction?

01:18:35 - What’s your top cologne recommendation for the cold weather?

01:22:30 - What are your thoughts on using hashtags that aren't popular in order to game the algorithm?

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Show Notes:

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- Social Ministry Mountain: https://prochurchtools.com/mountain

- PORTRAITS: socialsermons.com/portraits

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Connect With Brady:

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Instagram: https://www.instagram.com/bradyshearer/

TikTok: https://vm.tiktok.com/pfArcS/

Twitter: https://twitter.com/BradyShearer

The Pro Church Tools Show: https://prochurchtools.com/podcast