EP.7 How He Built $10B Startup from Nothing | Noom CEO, Saeju Jeong
May 16, 2023
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Saeju Jeong, Co-founder and CEO of Noom, shares his journey from being a college dropout in South Korea to building Noom, America's leading healthcare platform. He discusses starting from scratch in NYC, the mission-driven journey of Noom, and the importance of sustaining success. He also reflects on transitioning from a fitness app to a weight loss coaching app and highlights the difference between a good company and a great company.
Saeju Jeong's journey from a college dropout to a successful entrepreneur highlights the importance of resilience and perseverance.
The success of Noom as America's leading healthcare platform shows the value of identifying a societal need and adopting a preventative approach.
Deep dives
Chapter 1: A College Dropout from a Fish Town
Sajoong opens up about his family background and his decision to pursue entrepreneurship instead of a career in medicine. He shares his experience of starting a music retail business at the age of 19 and the valuable lessons he learned from that venture.
Chapter 2: Starting from Scratch in New York City
After reflecting on the meaning of life following his father's passing, Sajoong decides to move to New York City with no connections or familiarity. He embraces the challenges of being an immigrant and rebuilds his network from scratch, learning English, adapting to the culture, and eventually gaining self-confidence.
Chapter 3: Nume's Two Immigrant Entrepreneurs
Sajoong meets his co-founder, Artem Petakov, and together, they decide to start a healthcare business. Despite obstacles, they persuade Artem to leave his role as a tech lead at Google and join Nume. They believe there is a need for better healthcare services and opt for a preventative approach.
Today, we are joined by Saeju Jeong, the Co-founder and CEO of Noom. Noom is a health care platform which has raised over $650 million in funding since 2008. In today's episode, Saeju shares stories about his journey from being a college dropout in South Korea to becoming a successful entrepreneur in New York City. Additionally, Saeju shares us his experiences in building Noom into America's leading healthcare platform.
01:56 Chapter.1 A College Drop out from a Fish Town
05:45 Chapter.2 Starting from Scratch in NYC
08:49 Chapter.3 Noom's Two Immigrant Entrepreneurs
10:36 Chapter.4 Noom's Mission driven Journey
12:44 Chapter.5 Noom's J-curve Success
14:55 Chapter.6 Good Company VS Great Company
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