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Wharton FinTech Podcast

Anthony Noto, CEO of SoFi - Empowering consumer financial independence

Sep 18, 2023
Anthony Noto, CEO of SoFi, discusses the company's trajectory, the SoFi stadium naming rights deal, becoming a top 10 financial institution, and his leadership style. He also shares his personal journey, including financial difficulties and the influence of sports and family.
52:37

Episode guests

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Quick takeaways

  • SoFi aims to become a top 10 financial institution in the US by scaling its people, processes, and technology to accommodate millions of customers and partners.
  • Marketing and branding have played a vital role in SoFi's success, with impactful campaigns addressing societal issues related to finance and inequality.

Deep dives

SoFi's Mission to Help People Achieve Financial Independence

SoFi is a one-stop shop for digital financial services with a mission to help people achieve financial independence. They offer a comprehensive suite of financial products to assist individuals in making better borrowing, saving, spending, investing, and protecting decisions. The company aims to provide the tools and services needed for individuals to attain their ambitions and have enough economic stability to lead the life they desire.

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