21min chapter

Wharton FinTech Podcast cover image

Anthony Noto, CEO of SoFi - Empowering consumer financial independence

Wharton FinTech Podcast

CHAPTER

Key Milestones and Branding Strategy

The chapter explores the key milestones that have shaped SOFI over the years, including the launch of their mobile app and expansion into new product offerings. It also discusses the importance of branding strategy in becoming a household name and winning a stadium naming rights deal.

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