Join Jay Abraham, Founder and CEO of the Abraham Group, as he reveals transformative strategies for business growth. He identifies nine critical 'sticking points' that entrepreneurs face, from lagging sales to outdated marketing tactics. Jay emphasizes the importance of a proactive mindset and the art of consultative selling to build lasting customer relationships. Learn how empathy can enhance marketing effectiveness and why understanding customer lifetime value is crucial. With actionable insights, he guides listeners toward overcoming stagnation and achieving spectacular growth.
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insights INSIGHT
Opportunity in Bad Economies
Most entrepreneurs freeze and go reactive in bad economies, losing opportunity.
Proactive businesses gain outrageous advantage by changing the game rules to thrive.
volunteer_activism ADVICE
Harness Marketing's Geometric Power
Test and vary marketing elements to unleash exponential growth.
Small changes in headlines, calls to action, or pricing can multiply results dramatically.
volunteer_activism ADVICE
Adopt Consultative Selling Approach
Switch sales teams from traditional selling to consultative selling.
Focus on listening, understanding client perspectives, and aligning value for better sales outcomes.
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This book emphasizes that trust is the basis of the new global economy and demonstrates how trust functions in every transaction and relationship. It provides practical advice on establishing trust immediately to avoid bureaucratic check-and-balance processes, highlighting cores such as integrity, intent, and capabilities. With over two million copies sold, it is an essential read for business leaders and public figures to understand and build trust effectively.
Getting everything you can out of all you've got
Jay Abraham
The sticking point solution
Jay Abraham
The Sticking Point Solution by Jay Abraham provides actionable advice to entrepreneurs and executives on recognizing and overcoming the nine common sticking points that hinder business growth. It offers strategies to break through stagnation, enhance profitability, and thrive even in challenging economic conditions. The book emphasizes the importance of strategic marketing, innovation, and continuous growth.
Scientific advertising
Claude Hopkins
Written in 1923, 'Scientific Advertising' by Claude C. Hopkins is a seminal work in the advertising industry. The book outlines an advertising approach based on testing and measuring, highlighting the importance of split testing and coupon-based customer tracking. Hopkins stresses that advertising should be treated as a science, with every ad rigorously tested to determine its effectiveness. He also emphasizes the power of direct response and the need for ads to focus on salesmanship, encouraging immediate action from the target audience. The book is widely regarded as a must-read for anyone in marketing and advertising, with principles that remain relevant today[2][4][5].
The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth by Jay Abraham
Businesses can plateau, stall, or stagnate...without the owners or key executives even realizing it. A business might be achieving incremental year-on-year growth and yet still be in a situation of stagnation or stall. Why? Because entrepreneurs and executives often focus on the wrong things and don't know how to solve the problems that get their businesses stuck.
The purpose of The Sticking Point Solution is to help entrepreneurs and executives recognize the ways in which their businesses may be stuck, and to then give them tools for getting unstuck and enjoying exponential growth.
To achieve this, Jay will help you to identify the nine "sticking points." They are:
stuck losing out to competitors instead of taking the lead in their marketplaces
stuck at low levels of sales instead of selling wisely and selling more
stuck with erratic sales volume instead of thinking strategically and systematically about their businesses
stuck failing to strategize instead of managing their efforts wisely
stuck with high overhead and costs instead of leveraging the assets of other companies, including the competition
stuck with doing more of what doesn't work instead of innovating and trying new approaches
stuck by getting marginalized and commoditized in the marketplace instead of becoming distinctive in their fields
stuck with antiquated, mediocre marketing instead of using what works today
stuck trying to do everything themselves instead of leveraging the talents of other individuals and organizations
Whether businesses are afflicted by one, two, or all nine of these sticking points listed above, the result is the same: the owners, executives, or entrepreneurs are not achieving all of the growth, success, and prosperity they deserve. Unlocking that true potential is the impetus for The Sticking Point Solution.
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