299 The Sticking Point Solution by Jay Abraham

Oct 2, 2020

Join Jay Abraham, Founder and CEO of the Abraham Group, as he reveals transformative strategies for business growth. He identifies nine critical 'sticking points' that entrepreneurs face, from lagging sales to outdated marketing tactics. Jay emphasizes the importance of a proactive mindset and the art of consultative selling to build lasting customer relationships. Learn how empathy can enhance marketing effectiveness and why understanding customer lifetime value is crucial. With actionable insights, he guides listeners toward overcoming stagnation and achieving spectacular growth.

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INSIGHT

Opportunity in Bad Economies

Most entrepreneurs freeze and go reactive in bad economies, losing opportunity.
Proactive businesses gain outrageous advantage by changing the game rules to thrive.

ADVICE

Harness Marketing's Geometric Power

Test and vary marketing elements to unleash exponential growth.
Small changes in headlines, calls to action, or pricing can multiply results dramatically.

ADVICE

Adopt Consultative Selling Approach

Switch sales teams from traditional selling to consultative selling.
Focus on listening, understanding client perspectives, and aligning value for better sales outcomes.

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The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth by Jay Abraham

Businesses can plateau, stall, or stagnate...without the owners or key executives even realizing it. A business might be achieving incremental year-on-year growth and yet still be in a situation of stagnation or stall. Why? Because entrepreneurs and executives often focus on the wrong things and don't know how to solve the problems that get their businesses stuck.

The purpose of The Sticking Point Solution is to help entrepreneurs and executives recognize the ways in which their businesses may be stuck, and to then give them tools for getting unstuck and enjoying exponential growth.

To achieve this, Jay will help you to identify the nine "sticking points." They are:

stuck losing out to competitors instead of taking the lead in their marketplaces
stuck at low levels of sales instead of selling wisely and selling more
stuck with erratic sales volume instead of thinking strategically and systematically about their businesses
stuck failing to strategize instead of managing their efforts wisely
stuck with high overhead and costs instead of leveraging the assets of other companies, including the competition
stuck with doing more of what doesn't work instead of innovating and trying new approaches
stuck by getting marginalized and commoditized in the marketplace instead of becoming distinctive in their fields
stuck with antiquated, mediocre marketing instead of using what works today
stuck trying to do everything themselves instead of leveraging the talents of other individuals and organizations

Whether businesses are afflicted by one, two, or all nine of these sticking points listed above, the result is the same: the owners, executives, or entrepreneurs are not achieving all of the growth, success, and prosperity they deserve. Unlocking that true potential is the impetus for The Sticking Point Solution.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/sticking-point-solution-jay-abraham