To The Point - Home Services Podcast

Redwood Services Rise to $400M & Keep the Culture

Nov 19, 2024

Richard Lewis, the CEO of Redwood Services, shares his transformative journey in the home services industry. He discusses the unique approach of consolidating 16 partner companies while honoring their individual cultures. Richard emphasizes the importance of innovation, strong company culture, and strategic partnerships in driving success. He also highlights how Redwood leverages data-driven marketing to enhance customer retention. The conversation touches on adapting during the pandemic and creating roles for exceptional talent within the organization.

57:08

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Episode guests

Richard Lewis

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Quick takeaways

Redwood Services revolutionizes the home services industry by empowering local brands, enhancing their growth while preserving their unique identities.

The company’s strong organizational culture fosters collaboration and respect among partners, driving sustained growth and resilience in the competitive market.

By prioritizing innovative marketing and data-driven strategies, Redwood enhances customer engagement and retention, maximizing the value of every marketing investment.

Deep dives

Current Status of Redwood

Redwood currently partners with 16 companies across the United States, generating over $400 million in revenue this year. With a dedicated team of around 2,000 individuals, the organization emphasizes a collaborative approach that respects each partner's strengths. Rather than imposing rigid corporate structures, Redwood aims to support and empower its partner companies, recognizing the unique contributions they bring to the table. This culture of mutual respect and collaboration underpins Redwood's growth and success in the thriving home services market.

Intro

3min

Redwood Services: Evolving Partnerships

10min

Navigating Business Challenges During a Pandemic

4min

Navigating Growth and Culture at Rightway

21min

Impact and Culture at the Leadership Summit

4min

Cultivating Connections and Growth

16min

Building a Strong Team and Embracing Continuous Learning

2min

In this episode of @ToThePointHomeServicesPodcast , Chris sits down with Richard Lewis, CEO of Redwood Services, to discuss his transformative journey in the home services industry.

From his early days at ServiceMaster to launching Redwood Services, Richard shares insights on scaling businesses, maintaining strong company culture, and the importance of strategic partnerships.

He delves into Redwood’s unique approach to consolidating businesses while honoring the legacy and operational style of each partner.

Key Takeaways:

Embracing Change and Innovation: Richard highlights how Redwood aims to revolutionize the home services industry by partnering with established brands and helping them grow without losing their unique identities. He emphasizes the importance of not centralizing services but instead strengthening local brands.

Building and Maintaining Strong Culture: Culture is the backbone of Redwood’s success. Richard shares how Redwood focuses on creating a supportive environment for partners and their teams, emphasizing that culture sustains growth and resilience.

Investing in Marketing and Data-Driven Decisions: In a competitive market, Redwood prioritizes innovative marketing and real-time data analytics to enhance customer acquisition and retention, ensuring that the value of every marketing dollar is maximized.

Importance of People: Richard discusses the impact of having a great team and even creating roles for exceptional talents. He talks about “thesis changers” – individuals who can drive significant change within Redwood and how hiring the right people has been instrumental in their growth.

Future Outlook: While maintaining focus on core industries, Redwood is preparing to harness new opportunities in 2025, driven by a commitment to continue scaling home service businesses in a dynamic landscape.

Follow Links:

Website: https://rynoss.com/to-the-point-home-services-podcast/

Richard Lewis: https://www.linkedin.com/in/richardlewismemphis/

Instagram: https://www.instagram.com/to_the_point_podcast/

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To The Point - Home Services Podcast

Redwood Services Rise to $400M & Keep the Culture

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Current Status of Redwood

Focus on People and Culture

Adapting to Market Changes

Importance of Leadership Events

The Road Ahead for Redwood

Key Takeaways:

Remember Everything You Learn from Podcasts