How TA DAAN Blends Content and Commerce for Artisanal Growth & Success

Costanza Tomba is a co-founder and CPO (Chief Product Officer) at TA-DAAN, a brand founded in 2020 as a destination for craftsmanship, creativity, and sustainability, selling contemporary craftsmanship across homes, gifts, accessories, and jewellery.

Their community is over 200,000 followers, and a network of over 5,000 artisans across Europe creating the products. TA-DAAN fully launched on Shopify in 2023 and in the first year achieved sales of over EURO 500,000 and is currently growing 30% every month. 

Hit PLAY to hear: 

• How TA-DAAN leveraged content as a foundation for eCommerce 
• The role of community engagement and feedback 
• What the TA-DAAN team looks like today 
• Why they decided to go the crowdfunding route 
• Key marketing methods utilized by TA-DAAN 

Key timestamps to dive straight in: 

[04:12] Evolution from showcasing to facilitating commerce for artisans. 

[08:56] Strong alignment and connection in founding team. 

[09:55] Business grew from 4 to 17 people. 

[14:40] Testing operational activities before crowdfunding decision. 

[18:38] Pop-ups engage with people, build brand. 

[20:19] Listen to Costanza’s Top Tips! 

Full episode notes here: https://ecmp.info/488

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