The Pro Church Tools Show with Brady Shearer How Even the Smallest Churches Can Win on Social Media
Sep 17, 2025
Small churches can thrive on social media by embracing their unique advantages. Forget likes and followers; views per day and consistent posting are the metrics that truly matter. Learn how to enhance engagement by measuring impact differently and boosting posting frequency. The hosts share practical strategies tailored for smaller congregations to break free from the shadow of bigger churches and create a meaningful online presence.
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Followers Don’t Equal Reach
- Followers and likes are poor measures of real social health because algorithms limit who actually sees your posts.
- Brady Shearer argues that follower counts no longer guarantee reach and therefore aren't useful to track.
Algorithms Drive Discovery Now
- Ranking algorithms prioritize signals like prior positive engagement over raw follower numbers.
- Alexander Mills explains the social graph era is over and discovery now depends on algorithmic behavior.
Track Views Per Day
- Track views per day across platforms instead of obsessing over individual post likes or follower count.
- Brady replaced those metrics with views-per-day to get a steadier measure of audience reach.