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What’s up, Rock Nation! Today we’re joined by Sam Newton - filmmaker, creator, and the king of community. In this episode, Sam shares how he grew 120,000 followers off just four Instagram posts, and why going viral means nothing if no one sticks around.
We dive into why showing up as yourself is the real growth hack, how to create depth with your audience, and the storytelling strategy behind his most viral content. Sam also breaks down how to use short-form to funnel into long-form, the difference between reach and resonance, and why creators need to stop chasing views and start chasing connection.
If you’re tired of surface-level growth and want to build a brand that actually lasts, this episode is your roadmap.
Check out Sam here here:
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https://www.youtube.com/ @SamNewton
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Timestamps:
0:00 - Intro
1:10 - Gaining 120,000 followers with 4 posts
5:20 - Call to action
6:43 - How to win on YouTube
9:26 - Learn to communicate your story
10:02 - How to be better on camera
11:31 - What makes a content stand out
14:20 - Personal Brand Kickstart
14:34 - Long form vs short form strategy
17:01 - Earning a break as a creator
19:49 - Travel Filmmaking
22:44 - Community Building
28:43 - Creating is a solo sport
30:03 - Sam Newton filmfest
33:01 - Don’t try and speak to 1,000 people
35:47 - How girls consume content
37:16 - People consume alone
38:38 - Start where you are
40:24 - Gaming talk
44:04 - Should you niche down?
46:50 - What to do when views are low
48:50 - How to make a travel film
52:14 - Making something out of nothing
56:13 - How to get in the zone
58:57 - How to decide which idea is worth making
1:04:08 - Gratitude is key
1:05:35 - What sam’s learned this year about himself
1:08:27 - Environment matters
1:10:58 - Sam’s 10 year plan
1:15:26 - When Sam gave up client work
If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.
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