Social Media Marketing Talk Show
Facebook Updates: Multiple Profiles, Ads, AI Assistants, and More
Oct 7, 2023
Social media expert Jerry Potter and marketing professional Allie Bloyd discuss Facebook's latest updates including multiple profiles, AI tools for ads, and the shift towards allowing multiple personal profiles. They explore the implications of creating multiple profiles, the impact of generative AI on social media platforms, and recommend staying updated on social media changes by attending the social media marketing world event.
37:01
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Facebook introduces flexible ad budget scheduling to maximize results during peak times.
- Meta considers a potential ad-free Facebook platform in the EU to overcome revenue limitations due to privacy regulations.
Deep dives
Facebook Ad Updates for Budget Scheduling and Machine Learning
Facebook is introducing new features for ad budgets, allowing marketers to schedule budget allocations based on specific periods of higher traffic or engagement. This flexibility allows businesses to invest more in ads during peak times, such as the holiday season or weekends, to maximize results. Additionally, Facebook is integrating more machine learning options, like Advantage Plus shopping campaigns and Advantage Audiences, which leverage data from ad accounts and pixels to automatically optimize targeting. These features offer both great potential for cost-effective advertising and new challenges for marketers to adapt to the changing landscape.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
