The Importance of Vertical Market Specialization

In this podcast episode, Corey Quinn discusses the significance of vertical market specialization for agencies looking to scale. He highlights the challenge of going too broad and emphasizes the need to identify niches within niches. By focusing on exclusive niches, agencies can position themselves as specialists and use targeted messaging to attract clients. Corey shares his own experience at Scorpion, where vertical market specialization led to significant revenue growth. He underlines the importance of finding a best-fit client or vertical using data, such as average revenue per business, to validate the market's viability. Corey also emphasizes the value of having a point of view and caring about the industry being targeted.