The Digital Agency Show | Helping Agency Owners Transform Their Business Mindset to Increase Prices, Work Less, and Grow Profits E339: How to find best-fit clients and the right niche – with Corey Quinn
Jan 31, 2024
Former CMO of Scorpion, Corey Quinn, talks about the benefits of vertical specialization for agency owners, including higher profits and greater freedom. He also discusses finding the best-fit clients and niche, validating the market, and building relationships. Quinn emphasizes the importance of caring for the industry and having a specific positioning strategy.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
The Benefits of Vertical Specialization in Agency Ownership
01:54 • 8min
Specializing in a Niche and the Importance of Caring for the Industry
09:56 • 5min
Finding the Best-Fit Clients and Niche
14:37 • 10min
White-label services, lightning round, and the concept of 'who not how'
25:04 • 2min
Reflection, Commitment, and Recommended Tools
27:16 • 4min