Lenny's Podcast: Product | Growth | Career Teresa Torres on how to interview customers, automating continuous discovery, the opportunity solution tree framework, making the case for user research, common interviewing mistakes, and much more
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Jun 30, 2022 
Teresa Torres, an internationally acclaimed author and coach specializing in continuous product discovery, shares her insights on interviewing customers effectively. She introduces the opportunity solution tree framework, demonstrating its application using Netflix as a case study. Torres emphasizes the importance of continuous discovery and automating customer interviews to gather genuine insights. She offers practical tips for product managers on avoiding common interviewing mistakes and making the case for user research, making complex concepts accessible and actionable.
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Opportunity Solution Tree
- Visualize product strategy with the opportunity solution tree framework.
- Start with a desired outcome, branch into opportunities (unmet needs), and then solutions.
Problem Space vs. Solution Space
- Good product development prioritizes understanding the problem space over the solution space.
- Focus on framing problems well before jumping to solutions.
Netflix Example
- Teresa Torres uses Netflix as an example of how to apply the opportunity solution tree.
- She maps opportunities using an experience map, focusing on user needs and pain points at each step.
