Startups For the Rest of Us TinySeed Tales 1 | A Non-Technical SaaS Founder
Oct 24, 2019
Craig Hewitt, founder of Castos, shares his inspiring journey from corporate life to entrepreneurship in Switzerland. He emphasizes the importance of balancing family priorities with business challenges. The conversation delves into celebrating milestones while managing the emotional rollercoaster of customer feedback and the complexities of hiring in a startup. With a focus on mentorship and community support, Hewitt reveals how navigating these obstacles can shape a founder's experience and expectations for growth.
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Lifestyle Over Geo Arbitrage
- Craig Hewitt, founder of Castos, prioritizes family life over financial gain by living in France, near Geneva.
- Despite the higher cost of living, he values the quality of life and his children's upbringing.
Financial Planning for Non-Technical Founders
- Non-technical founders should anticipate significant upfront investment and delayed personal income.
- Expect to reinvest all earnings for at least a year when bootstrapping a SaaS.
The True Value of an Accelerator
- Craig joined TinySeed for community and mentorship, not just funding.
- He emphasizes the value of connecting with like-minded, driven individuals in the accelerator program.