Own Your Business Social Media Strategy with Abby Jiu
10 snips
Jun 2, 2025 Abby Jiu, a talented photographer and co-founder of Duet Social Media, dives deep into the art of social media strategy. She discusses creating a robust strategy that goes beyond pretty images, emphasizing the power of personal brand storytelling on Instagram. Abby uncovers three misconceptions in the luxury wedding industry, shares tips for engaging your audience, and highlights the importance of authentic content over traditional elitism. Get ready to transform your social media approach and attract your ideal clients!
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Emotional Tie Limits Strategy
- Wedding professionals often struggle with social media strategy due to emotional ties to their work.
- This emotional connection can hinder objective brand building and consistent posting.
Proactive Social Media Approach
- Approaching social media proactively rather than reactively boosts brand visibility and community anticipation.
- Planning content before weddings ensures better social media impact.
Social Media is Entertainment
- Social media users primarily seek entertainment and inspiration, not just product showcases.
- Brands building experiences around products engage audiences more deeply.