Navigating Authenticity and Exclusivity in Luxury Branding

Social media strategy is more than just posting pretty pictures.

At least that's what we say at Duet Social Media, the new agency, Abby Jiu and I cofounded during the winter.

I had Abby on a few months ago to discuss 2025 social media trends, and we had an outstanding response from the audience. On today's episode, we talk about how to create a strategy for mid and long-term success based on more than just showcasing your portfolio in your IG grid.

You'll take away from the conversation:

• Core components for a solid social strategy

• The power of a personal brand story on IG

• Simple ways to engage your audience to boost your posts

• Three common misconceptions about social media in the wedding industry at the luxury level

Get ready for your head to get bigger - and hopefully your inbox fill with more ideal clients - in the next 40 minutes.