Behind the Money F1’s American test drive
Jul 10, 2024
Discover the challenges and successes of Formula One in capturing the American sports market, with a focus on the impact of the Netflix series Drive to Survive. Explore the strategic changes in ownership and marketing tactics to attract new fans, including creating festival atmospheres and aiming for Super Bowl style events at races. Learn about the balance between showmanship and tradition, as well as efforts to engage younger and female demographics.
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Miami F1 Spectacle
- Madison Darbyshire attended the Miami F1 race, observing its spectacle.
- She noted the focus on celebrity, money, and the "sky's the limit" atmosphere.
US Market is Key
- Formula One is financially successful globally, but breaking into the American market is crucial.
- Sustaining growth and maintaining fan engagement are key challenges.
Ecclestone's Approach
- Bernie Eccleston's leadership prioritized older, wealthier audiences, neglecting younger demographics and digital media.
- This approach, while profitable, limited F1's growth potential.