F1’s American test drive
Behind the Money
Expanding Formula One's Presence in the American Market
The chapter explores how Formula One has successfully expanded into the American sports market, increasing its fan base and revenues significantly. It discusses Formula One's strategies to attract more fans, including creating festival atmospheres during race weekends and aiming for Super Bowl style events at every Grand Prix. The episode also highlights the challenges faced by Formula One in balancing showmanship with tradition, expanding races, and catering to new demographics like younger people and female fans.
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