#17: The Power of the Email List, with Russ Sorrells

Russ Sorrells is the founder and chief coaching officer at GA100. Russ helps people who want to help themselves, make a plan for their lives, so that they can make the most of the one life they have been blessed with. After floundering for the first few years following college Russ began to take charge of his future with yearly planning sessions. Progress was immediate and planning became a daily function. Now Russ owns 3 businesses including GA100 which allows him to contribute and fully live his purpose by helping High Performers take their lives to the next level.

In this episode, Russ and Stacy discuss not getting overwhelmed when it comes to marketing and remembering how important your email list is.

Some highlights include:

Take responsibility for yourself. At minute 2:00, Russ talks about learning financial lessons from his dad when he was a young kid.

Have a positive and optimistic outlook. At minute 6:00, Russ shares why not dwelling on the negative has been a good strategy for him.

At minute 7:00, Russ talks about investing $75,000 in a property that is now worth nothing. He talks about what he learned from this loss as well as several others.

"Focus on branding and the power of the email list." (minute 10:00)

What is work-life balance? At minute 11:00, Russ talks about why he doesn't believe in work and life as two separate entities.

It's important to make sure everyone is clear of their role. At minute 14:00, Russ talks about what they've done to make sure everyone knows what their job is and how they monitor.

"I really enjoy helping business owners gain clarity and courage and have more energy and influence and productivity." At minute 15:00, Russ talks about why he loves focusing on helping others achieve success.

Read "Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm," written by Verne Harnish. At minute 17:00, Russ talks about why this book will help you run your business better.

Know your why. At minute 20:00, Russ talks about why you have to keep your passion strong.

Ways to contact Russ:

• Website: www.ga100club.com
• Email: russ@carolina-automation.com
• Phone: (803) 804-6970

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