The Immortal Life of Agencies Yes&'s CEO: What’s in a name? – Zihla Salinas
Today’s guest is Zihla Salinas, CEO of a 40-year-old indie that rebranded as ‘Yes&’. She shares the story behind the name, including how the improv-inspired mindset of ‘accept and build’ has become a blueprint for the business.
This philosophy shapes everything from their M&A strategy and client partnerships, to leadership development and creative delivery. You’ll hear why figure-it-out-ability, curiosity and positivity are Yes&’s measurable values, not just words on a wall.
Zihla also unpacks how Yes& cracked the code for working with complex clients, and how great account service – not just great ideas – is often what makes the difference.
HIGHLIGHTS:
[02:25] The power of positivity
[07:00] The story behind Yes&
[11:04] What makes Yes& different
[16:10] Figure-Out-Ability
[19:30] Communication as a superpower
[21:33] Redefining client service
[23:12] Spotting positive mindsets
[28:42] Cultural alignment in clients
[34:46] Learning from success
[36:47] Smart cross-selling
[40:21] Building strong partnerships
MORE ABOUT ZIHLA:
LinkedIn: linkedin.com/in/zihla
Website: yesandagency.com
HOST SOCIALS:
LinkedIn: linkedin.com/in/robinbonn
Twitter: twitter.com/robonn
MORE ABOUT CO:DEFINERY:
Website: codefinery.com
Book: Market of One
Mentioned in this episode:
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