Campaign Cup Finals: Nostalgia, icons, and the art of the Super Bowl ad

In this special edition of Campaign Chemistry, the Campaign US editorial team unpacks the journey of the Campaign Cup, from early matchups to its two finalists, both Super Bowl ads. They explore the evolving role of nostalgia, celebrity influence and cultural resonance in advertising, while sharing their behind-the-scenes insights from the selection process. Plus, hear their predictions, hot takes and what today’s most iconic ads reveal about the future of creative strategy.
 

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