

Learning Nugget - Owning and Honing Your Personal Brand with Andrea Wojnicki
Sep 12, 2023
Learn about owning and honing your personal brand with Andrea Wojnicki, a communication coach and Consumer Psychology expert. Topics include the importance of personal brand, understanding why people say what they say, word-of-mouth and self-enhancement in positive consumption experiences, promoting benefits over features, differences in learning and teaching, and honing your unique qualities.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
Unpacking the Fascination with Understanding Why People Say What They Say
02:36 • 2min
Exploring Word-of-Mouth and Self-Enhancement in Positive Consumption Experiences
04:35 • 3min
Promoting Benefits Over Features and the Influence of Consumer Psychology
07:25 • 3min
Exploring the Differences in Learning and Teaching
09:59 • 4min
Honing Your Unique Qualities
13:33 • 19min