In this episode of the Evolving Leader podcast, co-host Jean Gomes talks to Will Page, former chief economist at both Spotify and PRS for Music, visiting fellow at London School of Economics and author of the recently published ‘Tarzan Economics: Eight principles for pivoting through disruption’. 

0’00 Introduction

0.43 Background to your career and what you are working on at the moment.

6.32 Tell us the story of how your father introduced you to the core principles of economics.

11.45  How many large organisations have a chief economist?

13.59 What is your book Tarzan Economics all about? Give us the pitch.

16.22 What advice are your giving to leaders in terms of shifting their mindset to work with disruption rather than to fight it? 

19.24 When we think about how consumer’s consumption of music has shifted to a non linear model, how applicable is that shift to other markets, and how do you think like that when you are used to thinking in a linear abstraction from the past?

22.18 Talk to us a little bit about how you spot when to pivot (which is a key part of knowing when to jump from vine to vine).

29.24 How do economists within an organisation need to shift, what’s the agenda that they need to set for the next decade?

34.30 How do you hold the tension between preserving the value of the business and its growth and innovation for the future?

42.09  Can you talk to us about the OfCom framework and how that influenced some of your thinking?

48.45 Let’s talk about Tower Records and the notion of the long tail.

53.23 What’s your take on the short/medium/long-term outlook for the global economy?

61.15 So what’s your focus now?


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The Evolving Leader is researched, written and presented by Jean Gomes and Scott Allender with production by Phil Kerby. It is an Outside production.

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