Dive Club 🤿 Kevin Wong - How design works at Webflow
Feb 8, 2024
Head of Design at Webflow, Kevin Wong, shares insights on Webflow's design culture, including rebranding, prototypes, design systems, stakeholder disagreements, sharing work via Loom, rituals, and design vision. Topics include community-driven UI design, driving alignment, prototypes for collaboration, customer obsession, and product understanding.
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Prototype Purposes
- Prototypes can be lighthouses, casting a wide net to explore possibilities.
- Or they can be lasers, focusing attention in one direction for depth.
Webflow's Design Evolution
- Webflow, approaching its 10-year mark, hadn't systematically reviewed its design.
- This led to inconsistencies and a need for a clearer value proposition.
Community Involvement
- Involve your community early and often for feedback on design changes.
- Webflow engaged trusted community members for regular input on iterations.