The Significance of Customer Obsession and Product Understanding in Design

Webflow has had as big an impact on design as any company over the last decade. So this episode is an inside look at their design culture, rituals, and key insights from their Head of Design, Kevin Wong. Here’s a preview of some of the ideas we cover:

- How Webflow executed a massive rebrand leading up to their conference

- The different types of prototypes for driving alignment

- The role of design systems in their latest visual refresh

- How designers can handle situations where stakeholders disagree

- Ways to improve the way you share your work via Loom

- The rituals and processes used by designers at Webflow

- How design casts vision with “north stars”

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