Exploring the economics and flaws of multi-level marketing companies, highlighting the risks and unlikelihood of success. Examining the income sources of a top earner in Amway and the questionable financial impacts.
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Quick takeaways
MLM companies continue to operate and generate billions in profit despite criticism and being labeled as legal pyramid schemes.
Joining MLM involves purchasing products to sell and recruiting others, but most people lack sales skills and desire for building a sales team.
Deep dives
The Expansion of Multi-Level Marketing Companies
Multi-level marketing companies operate globally, attracting criticism for their questionable business practices. Often referred to as legal pyramid schemes, these companies continue to thrive, generating billions of dollars in profit. Their business model is based on referral programs, but they take this concept to the extreme, offering incentives for members to recruit others, resulting in an expansive network of sellers. However, the fundamental flaw lies in the fact that most people lack the sales skills and desire to build their own sales team.
The Misleading Opportunities Presented
Joining a multi-level marketing company typically involves purchasing products at discounted rates to sell to friends and family. However, the real emphasis is placed on building a sales team through recruiting others. The problem arises when individuals realize that not everyone wants to be a salesman, and effectively selling overpriced products becomes increasingly challenging. Moreover, the structure itself becomes unsustainable, as it relies on continuously recruiting new members to maintain growth, which is practically impossible.
The Harsh Realities and Limited Success
Advocates argue that multi-level marketing offers a low-cost opportunity for individuals to start their own business compared to traditional entrepreneurship. However, statistics paint a bleak picture. Income disclosure statements from top companies reveal that only 30% of active members receive any payment. Furthermore, just 12% earn more than $1,000 a year, and a minuscule 2% earn minimum full-time wage or higher. Even the top earners in these companies, like Holly Chen of Amway, don't necessarily achieve extraordinary wealth, and the income largely stems from selling seminars and books instead of the actual business itself.
Multi-Level-Marketing (MLM) companies are big businesses around the world and they have rightfully attracted much criticism for questionable business practice. Many have called them illegal pyramid schemes, but today these companies continue to operate in most developed countries around the world and rake in billions of dollars in profit in any given year all with the blessing of local trade authorities. So, what are these businesses? Let's park personal opinions on how annoying it is to be roped into one of these MLM meetings for the moment and assess the fundamental economics behind this business model.