Dream with me for a moment: what could happen if you committed to posting daily on TikTok for 2 months straight? Could you perhaps significantly grow your visibility, traffic to your website and even sales?

On this episode, I’m talking to Kyle Sommer of Sommer Letter Co. She's someone who did exactly that and her results were pretty incredible. Kyle and I dive deep into her TikTok growth including how she’s grown her website traffic by 30%, and increased daily sales by 15%.

ON TODAY’S EPISODE:

What Kyle creates at Sommer Letter Co

Which marketing platforms she focused on pre-TikTok

What drew her to TikTok and how she got started

Her experience of TikTok before using it for her business

Kyle’s first TikTok video

Content that has worked well for her TikTok strategy

Why she creates longer videos opposed to shorter ones

Concerns she had before starting her TikTok journey

How she’s found her community on the platform

Her strategy for including a call to action and leading people to her store

Kyle’s thoughts on repurposing TikToks as Instagram Reels

What she measures to make sure the ROI on her time is worth it

Her experience with growing her business slowly and intentionally

How she’s incorporated her slow growth philosophy into what she creates on TikTok

Misconceptions people have about TikTok

Advice for getting started on TikTok for your business

Her core messaging on TikTok

What she’s working on next

FOR FULL SHOW NOTES, RESOURCES AND A TRANSCRIPT, HEAD TO BIT.LY/PTPEP209

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三周年特别节目：和袁莉一起读信！