Entrepreneurs on Fire
How Being Boring Saved My Coaching Business with Christie Mims
Mar 13, 2025
Christie Mims, founder of Coach Pony, has empowered over 30,000 coaches with essential business skills. She discusses her strategic pivot to a simplified coaching model amid changing market conditions. By embracing what she calls 'boring,' Christie emphasizes focusing on core programs and sustainable growth rather than fleeting trends. She highlights the importance of client success driving business success and shares insights on balancing tasks while leveraging personal strengths in marketing. A must-listen for aspiring coaches!
18:49
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Quick takeaways
- Adapting to rising client acquisition costs prompted Christie Mims to focus on enduring business practices instead of fleeting marketing trends.
- Prioritizing client success through enhanced program duration and feedback fosters better outcomes for both clients and the business.
Deep dives
The Impact of Industry Changes on Business Strategy
Significant changes in privacy laws and ad platform policies dramatically altered Christy Mims' coaching business in 2021, resulting in a drastic increase in client acquisition costs. The rise in costs from $800 to $2,200 to obtain a client made the business model unsustainable, forcing a critical reevaluation of existing strategies. Faced with this challenge, Mims chose to adapt rather than abandon her business, viewing it as an opportunity to refocus on fundamental business practices. This shift towards simplicity involved analyzing what worked in their program and making incremental improvements instead of chasing fleeting trends.
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