Entrepreneurs on Fire How Being Boring Saved My Coaching Business with Christie Mims
Mar 13, 2025
Christie Mims, founder of Coach Pony, has empowered over 30,000 coaches with essential business skills. She discusses her strategic pivot to a simplified coaching model amid changing market conditions. By embracing what she calls 'boring,' Christie emphasizes focusing on core programs and sustainable growth rather than fleeting trends. She highlights the importance of client success driving business success and shares insights on balancing tasks while leveraging personal strengths in marketing. A must-listen for aspiring coaches!
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Privacy Law Impact
- In 2021, privacy law changes significantly impacted Christie Mims' coaching business, causing acquisition costs to double.
- This forced her to adapt her business model.
Focus on Proven Methods
- Focus on what works and ignore the noise; improve existing programs for better value and client results.
- Stick to simple marketing funnels that have proven effective.
Trends vs. Lasting Strategies
- Trends are temporary, focus on building lasting strategies and content.
- Double down on your strengths and preferred content formats for better consistency.