The GaryVee Audio Experience How to Become a Thought Leader | Inside 4Ds
Jul 10, 2019
In this thought-provoking discussion, the guest dives into becoming a thought leader across multiple online communities. They explore innovative strategies for small businesses, including the significance of community-driven content and branding. The conversation highlights the impact of local expertise in real estate decisions and critiques current homeownership trends. Additionally, the guest examines how personal branding can differentiate businesses in crowded markets, alongside effective use of social media platforms like TikTok and Instagram for enhanced engagement.
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Target SMBs with ROI
- Focus on ROI, not urgency, when marketing to SMBs.
- Convince them they're wasting money on hidden costs that your product solves.
Content for SMBs
- Create content around common SMB problems, not just your product.
- Focus on valuable content that resonates with their needs, like hiring and firing family.
Balance Direct Response and Brand Building
- Direct response ads are effective but need to be combined with brand building for long-term success and better customer acquisition costs.
- Balance performance marketing with brand building.