The B2B Revenue Executive Experience

Episode 214: Use PR To Build Credibility & Boost Sales w/Mickie Kennedy

Jul 20, 2021

26:07

So your lead generation channels have reached a plateau and your sales operation is stuck in second gear. There’s enough happening to get by but that electrifying atmosphere is waning. You’re wondering whether PR will help kick things up a notch but the PR climate is evolving as fast as business tech. Where do you start?

Mickie Kennedy, Founder & CEO of eReleases, a leader in affordable press release writing and distribution, provides the answer.

What we talked about:

PR strategy must-haves
Stay ahead: 3 tips for a strong PR game
Profitable PR in action

Check out these resources we mentioned during the podcast:

For the entire interview, you can listen to The B2B Revenue Executive Experience.

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Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare

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