

Ellen Freedman: What You Need to Know as a Solo
In this episode, Steve Fretzin and Ellen Freedman discuss:
- Learning and growing in all aspects of your law firm.
- Going out on your own as a solo firm.
- The automations and technologies that lawyers should implement in their business.
- The best approach to hiring and the growing trend of going virtual.
Key Takeaways:
- Your best work never happens immediately, especially when trying something new. Keep a good attitude and keep trying at your business development and networking.
- Do your own needs analysis when looking to buy new technology for your firm. Don’t just go with what one friend said because that friend said it.
- Budget the time, when purchasing new software or equipment, to install and train everyone on your staff. This is the best way to adequately use all the resources and features of the software you choose.
- It takes time to do the right hire. Vet your candidates well and hire for all the necessary criteria, not just the most pressing criteria.
"The must-have technology for every lawyer, from the solo on up, is to have either a document management or a good, quality desktop search engine." — Ellen Freedman
Thank you to our Sponsors!
Legalese Marketing: https://legaleasemarketing.com/
Moneypenny: https://www.moneypenny.com/us/
Practice Panther: https://www.practicepanther.com/
Episode References:
Book: Atomic Habits by James Clear - https://jamesclear.com/atomic-habits
Video: Atomic Habits - https://www.youtube.com/watch?v=U_nzqnXWvSo
Connect with Ellen Freedman:
Website: https://www.freedmanlpm.com/
Email: ellen@freedmanlpm.com
LinkedIn: https://www.linkedin.com/in/ellenfreedman/
Twitter: https://twitter.com/PA_PMA
Facebook: https://www.facebook.com/freedmanconsultinginc
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: Steve@Fretzin.com
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Show notes by Podcastologist Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.